Audi plans to supply extra “on-demand” options in future fashions, Autocar studies. Simply don’t assume it’s about making extra money, although. No, in accordance with Audi it’s as a result of the shoppers demand it. As a result of if there’s one factor I need to do after I spend some huge cash on a automobile, it is spending much more cash on that automobile.
“Just a few years in the past, there have been concepts to generate extra income on digitalization capabilities than by promoting automobiles,” Audi’s tech lead Oliver Hoffmann informed Autocar whereas insisting that on-demand options gained’t actually be about boosting earnings. “This can be a [big] step. I believe there’s a demand from the shopper to convey new capabilities within the automobile, and it is a revenue pool for us – however we don’t see these income swimming pools with this type of performance.”
Audi at present presents a number of of those options on its digital fashions, together with extra superior lighting choices and a parking assistant. So far as what options the German automaker will permit house owners to pay for by means of the Audi telephone app, although, Hoffmann wouldn’t say. He additionally informed Autocar that he’s conscious that BMW has struggled to get clients on board with paying for options their automobiles have already got put in however insisted it can all be “fairly regular sooner or later.”
We’re not solely satisfied that’s the case, however perhaps Audi is aware of extra about its clients than a bunch of poor auto journalists do. Then once more, after we requested you what options, if any, you’d be keen to subscribe to in your automobiles, we didn’t precisely get a variety of optimistic responses. So are our readers simply poor too, or is the concept of paying further for on-demand options one thing fans are uniquely proof against?
Or might it probably be that Audi is aware of we all know it’s simply attempting to make more cash from its clients and is doing its greatest to get out in entrance of the inevitable unhealthy press? We will’t say for certain, however we actually aren’t thrilled in regards to the concept of getting to obtain an app and put in our bank card info if we need to activate heated seats.