8 Brainstorming Instruments Entrepreneurs Have to Strive in 2023

We’ve all been there: staring intensely on the display screen, keen concepts to return to our minds.When phrases or concepts aren’t taking pictures out of our minds or fingertips, we all know we have entered a writers’ block rut.

That is the place brainstorming instruments are available. By serving to us generate and arrange concepts, they might help each particular person entrepreneurs, or groups who’re all the time brainstorming

With options like digital whiteboards, thoughts maps, and voting methods, at this time’s brainstorming instruments foster environment friendly concept technology and collaboration amongst crew members, no matter their bodily location.

On this put up, we’ll cowl:

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AI Brainstorming Instruments

HubSpot AI Content material Author

HubSpot AI Content Writer

Get began with the AI Content material Author

HubSpot AI Content material Author is a brainstorming instrument that may enable you while you’re caught. If it’s essential to create content material, whether or not it is an e-mail, a touchdown web page, a weblog put up, or a social put up, you’ll be able to inform the software program the viewers you’re writing to, the message you need to talk, the size, and the tone you’d wish to convey.

HubSpot AI Content Writer

For instance, I gave it a immediate to brainstorm concepts for a weblog put up about tips on how to arrange an e-commerce store. In return, I obtained a listing of weblog put up concepts I can pursue.

HubSpot AI Content Writer

You may as well use AI Content material Author to generate outlines, headlines, and content material concepts in a pinch. 

Value: HubSpot AI Content material Author is accessible as a part of CMS Hub, which provides a free model, Starter at $23 monthly, Skilled at $360 monthly, and Enterprise at $1,200 monthly.

Collaborative Brainstorming Instruments




Should you like sticky notes, Lucidspark is perhaps the brainstorming instrument for you. The software program is an interactive whiteboard that helps real-time collaboration by permitting you to talk, depart feedback, react with emojis, and vote on concepts. You’ll be able to merely sort your concepts on a sticky be aware, or use drawing instruments to mark one thing up, and drag or share your ideas to the canvas. 

Lucidspark additionally provides customizable brainstorming templates for brainwriting, idea summaries, storyboarding, thoughts mapping, and wireframes. Lucid helps primary Excel import for Particular person and Crew accounts.

Pricing: Free model out there. Particular person at $7.95, Crew at $9 per person, and customized pricing for Enterprise.




Like Lucidspark, Miro is a collaborative brainstorming instrument that fosters an open teamwork type with a whiteboard person expertise. It additionally provides greater than 200 brainstorming templates includingstickies, person story maps, and brainwriting. Extra options like chat, feedback, sticky notes, and video will let you bounce concepts off your crew and collect suggestions.

Miro also can import information from spreadsheets and integrates with common instruments like G Suite, Microsoft Groups (and Excel), Slack, and Zoom.

Pricing: Miro provides a Free model, Starter at $8 per member monthly, Enterprise at $16 per member monthly, and customized pricing for Enterprise.




Milanote is one other on-line whiteboard that lets you collaborate with groups. You’ll be able to write notes and to-do lists; add photographs, Excel paperwork and design information; save textual content, photographs, and hyperlinks from the online; and add notes and images out of your telephone.

In contrast to related whiteboarding instruments on this checklist, Milanote’s geared in direction of design and inventive groups with its skill to assist design information.

Pricing: Milanote provides a free model with paid plans beginning at $9.99 per individual monthly and crew upgrades beginning at $49 monthly (billed yearly).

Observe-Taking Brainstorming Instruments



TheBrain is a note-taking brainstorming instrument with AI options. It goals to digitize your ideas and arrange all the pieces you want for brainstorming in a single place by enabling you to take notes and save information, internet pages, photographs, and emails to the platform. Although it is note-heavy, you can too construction and visualize the writing with define view, thought icons, and embedding of photographs, movies, and hyperlinks into your notes.

You may as well generate outlines and content material by leveraging TheBrain’s AI capabilities.

Pricing: Free model out there. Professional Service at $15 per set monthly, Professional License at $219 one-time, and Professional Combo (License and Cloud Companies) at $299 per seat per 12 months.

Evernote Groups

Evernote Teams


Evernote Groups is a note-based collaboration instrument with brainstorming options. You’ll be able to entry shared notebooks and areas and collaborate in real-time by modifying notes with crew members.

Evernote Groups integrates with Google Suite, Slack, and Microsoft Groups.

Pricing: Free trial out there. Pricing out there upon request.

Free Brainstorming Instruments

HubSpot Marketing campaign Assistant 

HubSpot Campaign Assistant


HubSpot Marketing campaign Assistant is a free AI-powered brainstorming instrument for advertising and marketing campaigns. Should you’re encountering roadblocks, Marketing campaign Assistant might help you brainstorm advertising and marketing campaigns, whether or not you want copy for a touchdown web page, advertising and marketing e-mail, or Google advert.

HubSpot Campaign Assistant

You’ll be able to share particulars about your marketing campaign and choose a tone of voice that aligns along with your model. With just some clicks, you may obtain copy highlighting your promoting factors and incorporating your required name to motion. 

For instance, after I used this instrument to create an e-mail advertising and marketing marketing campaign for an internet Halloween sale at a dressing up retailer that additionally sells Halloween dwelling decor, I gave the instrument an outline of what the marketing campaign was about, key sides my viewers ought to learn about, a call-to-action, and a writing type. 

Inside seconds, Marketing campaign Assistant generated a ready-to-use e-mail in an excited and humorous tone.

HubSpot Campaign Assistant

Pricing: Free.

Google Docs

Google Docs


You’re in all probability already conversant in Google Docs. It is a traditional brainstorming instrument that lets you sort out concepts, and collaborate along with your crew by sharing docs. 

I exploit Google Docs on an almost each day foundation — in truth, I wrote the draft for this weblog put up on Google Docs. Earlier than delving right into a weblog put up, I’d create a separate doc for to brainstorm a great define.

Google Docs additionally integrates with different common brainstorming instruments, making it a useful supplementary software program.

Pricing: Free

Brainstorming Templates

Brainstorming will be intimidating, particularly while you’re observing a clean slate. That is how brainstorming templates might help.

Brainstorming templates are pre-designed frameworks or constructions that information and arrange the brainstorming course of. These templates present a place to begin for groups to generate concepts and encourage structured pondering. Whether or not within the type of thoughts maps, SWOT evaluation, or choice matrices, these templates assist people and groups discover totally different angles, foster collaboration, and be certain that no essential areas are missed.

By utilizing brainstorming templates, groups can streamline their ideation course of, keep centered, and finally improve their possibilities of producing progressive and efficient options.

Listed here are some brainstorming templates:

HubSpot Free Brainstorming Template

Brainstorming vs. Thoughts Mapping

Brainstorming and thoughts mapping are two distinct methods employed within the artistic course of. Whereas brainstorming focuses on producing a big amount of concepts with none analysis or group, thoughts mapping includes visually organizing and establishing relationships amongst these concepts. In brainstorming, concepts will be random and numerous, permitting for a free movement of creativity.

However, thoughts mapping makes use of a central level as a place to begin and branches out to attach associated sub-topics and concepts, making a structured and hierarchical visible illustration. Brainstorming is the preliminary step in concept technology, whereas thoughts mapping facilitates the group and understanding of those concepts for additional improvement and implementation.

Get Began With Brainstorming Instruments

From capturing and organizing concepts to leveraging synthetic intelligence for content material technology, brainstorming instruments have turn out to be important. With their intuitive interfaces and highly effective options, brainstorming instruments empower you and your crew to unleash creativity, assume exterior the field, and discover distinctive options to advanced issues.

Get began with instruments like HubSpot’s AI Marketing campaign Assistant..